TFG trademarks in 45 seconds
Video: TFG's South African trademarks in 45 seconds – 767 trademarks since 1952, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- TFG and its closest rivals – trademarks filed since 1970: TFG 766, Pepkor 801, Woolworths 2,284, Edcon 1,107, Truworths 630.
- Its biggest brands: Jet (28), Ah (14), Bash (14), Imagine More (14), @home (13), Due South (12).
- Logos filed since 2020: TFG 142, Pepkor 121, Woolworths 303, Edcon 2, Truworths 46.
- Trademarks filed per year (three-year average): TFG 31, Pepkor 21, Woolworths 97, Edcon 0, Truworths 10.
- Classes used: TFG 31, Pepkor 36, Woolworths 45, Edcon 38, Truworths 17.
- New brand names a year (five-year average): TFG 8.8, Pepkor 9.8, Woolworths 22.2, Edcon 0.0, Truworths 1.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za