Telkom trademarks in 45 seconds
Video: Telkom's South African trademarks in 45 seconds – 1,636 trademarks since 1972, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Telkom and its closest rivals – trademarks filed since 1970: Telkom 1,628, Vodafone 664, MTN 853, Cell C 1,634, Vodacom 1,274.
- Its biggest brands: Telkom Music (21), Vs Gaming (18), Bcx (17), Business Connexion (16), Ice (15), Gyro (12).
- Logos filed since 2020: Telkom 98, Vodafone 41, MTN 132, Cell C 56, Vodacom 9.
- Trademarks filed per year (three-year average): Telkom 47, Vodafone 0, MTN 18, Cell C 2, Vodacom 4.
- Classes used: Telkom 17, Vodafone 43, MTN 15, Cell C 10, Vodacom 45.
- New brand names a year (five-year average): Telkom 11.2, Vodafone 1.8, MTN 5.6, Cell C 2.4, Vodacom 3.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za