Telkom trademarks: expansion into trademark classes, 1970–2025
Video: how Telkom extended its South African trademarks into new classes from 1970 to 2025 – from telecoms, electronics & software, advertising & retail into new fields. 17 of 45 classes, 1,636 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1972: Telkom moves into class 16 paper & print.
- 1981: Telkom moves into class 35 advertising & retail; class 36 finance & insurance; class 38 telecoms; class 42 tech & IT services.
- 1983: Telkom moves into class 9 electronics & software.
- 1989: Telkom moves into class 37 construction & repair; class 41 education & entertainment.
- 1992: Telkom moves into class 6 metal goods; class 7 machines; class 8 hand tools; class 20 furniture.
- 2000: Telkom moves into class 25 clothing.
- 2002: Telkom moves into class 28 toys & sports goods.
- 2003: Telkom moves into class 44 medical & beauty care; class 45 legal & security.
- 2022: Telkom moves into class 4 oils & fuels.
- By 2025, Telkom had trademarks in 17 of the 45 classes.