Target trademarks: expansion into trademark classes, 1970–2024
Video: how Target extended its South African trademarks into new classes from 1970 to 2024 – from advertising & retail, electronics & software, leather & bags into new fields. 36 of 45 classes, 929 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 2003: Target moves into class 35 advertising & retail.
- 2008: Target moves into class 42 tech & IT services.
- 2014: Target moves into class 4 oils & fuels; class 6 metal goods; class 7 machines; class 8 hand tools; class 9 electronics & software; class 11 lighting & appliances; class 14 jewellery & watches; class 16 paper & print; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 24 textiles; class 27 carpets.
- 2015: Target moves into class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 10 medical devices; class 19 building materials; class 25 clothing; class 26 haberdashery; class 28 toys & sports goods; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks.
- 2017: Target moves into class 1 chemicals; class 2 paints; class 12 vehicles; class 41 education & entertainment.
- 2018: Target moves into class 22 ropes & tents; class 45 legal & security.
- 2020: Target moves into class 23 yarns; class 34 tobacco.
- 2021: Target moves into class 36 finance & insurance.
- 2022: Target moves into class 15 musical instruments.
- By 2024, Target had trademarks in 36 of the 45 classes.