Sun International trademarks in 45 seconds
Video: Sun International's South African trademarks in 45 seconds – 842 trademarks since 1978, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Sun International and its closest rivals – trademarks filed since 1970: Sun International 842, Marriott Worldwide 122, Peermont 545, Caesars License 65, Hollywoodbets Brand 102.
- Its biggest brands: Sun City (63), Morula Sun (12), Cabanas Sun City (10), Cascades (the) (10), Sun City Golf Challenge (10), Sun (10).
- Logos filed since 2020: Sun International 39, Marriott Worldwide 21, Peermont 6, Caesars License 23, Hollywoodbets Brand 32.
- Trademarks filed per year (three-year average): Sun International 5, Marriott Worldwide 6, Peermont 3, Caesars License 3, Hollywoodbets Brand 8.
- Classes used: Sun International 44, Marriott Worldwide 10, Peermont 17, Caesars License 9, Hollywoodbets Brand 13.
- New brand names a year (five-year average): Sun International 1.8, Marriott Worldwide 1.8, Peermont 1.0, Caesars License 0.0, Hollywoodbets Brand 1.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za