Sumitomo Chemical trademarks in 45 seconds
Video: Sumitomo Chemical's South African trademarks in 45 seconds – 242 trademarks since 1963, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Sumitomo Chemical and its closest rivals – trademarks filed since 1970: Sumitomo Chemical 242, Innovative Water Care 140, dsm-firmenich 369, Omnia 455, Seal Chemistry 115.
- Its biggest brands: Dream Maker (9), Smash (9), Olyset (8), Biowin Integrated Solutions (6), Nipsit Inside (4), Philagro (4).
- Logos filed since 2020: Sumitomo Chemical 12, Innovative Water Care 37, dsm-firmenich 34, Omnia 17, Seal Chemistry 0.
- Trademarks filed per year (three-year average): Sumitomo Chemical 1, Innovative Water Care 3, dsm-firmenich 13, Omnia 5, Seal Chemistry 3.
- Classes used: Sumitomo Chemical 13, Innovative Water Care 17, dsm-firmenich 23, Omnia 32, Seal Chemistry 5.
- New brand names a year (five-year average): Sumitomo Chemical 0.8, Innovative Water Care 0.4, dsm-firmenich 4.6, Omnia 2.6, Seal Chemistry 2.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za