Starbucks trademarks in 45 seconds
Video: Starbucks's South African trademarks in 45 seconds – 279 trademarks since 1993, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Starbucks and its closest rivals – trademarks filed since 1970: Starbucks 279.
- Its biggest brands: Starbucks Coffee (49), Frappuccino (10), Now Tv (8), Teavana (7), Verismo (7), Starbucks Via (5).
- Logos filed since 2020: Starbucks 24.
- Trademarks filed per year (three-year average): Starbucks 4.
- Classes used: Starbucks 24.
- New brand names a year (five-year average): Starbucks 1.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za