Starbucks trademarks vs competitors: filings per year, 2010–2024
Video: South African trademark filings per year by Starbucks and its closest competitors – Tiger Brands, Unilever, Active Business Trust, Clover, Premier FMCG. Trademark statistics by Sibanda & Zantwijk.
Transcript
- 2010 trademark filings: Unilever 90; Tiger Brands 85; Premier FMCG 28; Clover 19; Active Business Trust 10; Starbucks 0.
- 2011 trademark filings: Tiger Brands 149; Unilever 66; Premier FMCG 38; Clover 17; Starbucks 5; Active Business Trust 1.
- 2012 trademark filings: Tiger Brands 125; Unilever 65; Premier FMCG 37; Starbucks 25; Clover 14; Active Business Trust 10.
- 2013 trademark filings: Unilever 81; Tiger Brands 67; Clover 51; Premier FMCG 45; Starbucks 12; Active Business Trust 0.
- 2014 trademark filings: Premier FMCG 99; Unilever 71; Tiger Brands 58; Starbucks 27; Clover 18; Active Business Trust 0.
- 2015 trademark filings: Starbucks 97; Tiger Brands 91; Unilever 57; Clover 53; Premier FMCG 35; Active Business Trust 0.
- 2016 trademark filings: Premier FMCG 49; Clover 32; Unilever 28; Tiger Brands 27; Active Business Trust 16; Starbucks 0.
- 2017 trademark filings: Premier FMCG 57; Tiger Brands 44; Clover 22; Unilever 18; Starbucks 3; Active Business Trust 0.
- 2018 trademark filings: Tiger Brands 64; Clover 22; Unilever 16; Premier FMCG 15; Starbucks 3; Active Business Trust 0.
- 2019 trademark filings: Tiger Brands 95; Clover 51; Unilever 20; Active Business Trust 12; Starbucks 1; Premier FMCG 0.
- 2020 trademark filings: Tiger Brands 55; Clover 35; Unilever 25; Active Business Trust 20; Premier FMCG 18; Starbucks 0.
- 2021 trademark filings: Active Business Trust 79; Tiger Brands 58; Clover 47; Unilever 18; Starbucks 2; Premier FMCG 2.
- 2022 trademark filings: Tiger Brands 24; Active Business Trust 12; Starbucks 6; Premier FMCG 6; Unilever 1; Clover 1.
- 2023 trademark filings: Active Business Trust 32; Tiger Brands 18; Premier FMCG 13; Starbucks 7; Unilever 6; Clover 0.
- 2024 trademark filings: Tiger Brands 39; Active Business Trust 20; Unilever 13; Premier FMCG 9; Starbucks 0; Clover 0.