Standard Bank trademarks in 45 seconds
Video: Standard Bank's South African trademarks in 45 seconds – 2,309 trademarks since 1974, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Standard Bank and its closest rivals – trademarks filed since 1970: Standard Bank 2,309, Absa 1,222, Discovery 1,228, Nedbank 1,708, FirstRand 1,203.
- Its biggest brands: Melville Douglas (30), Cashless, Cardless Way To Pay (the)! (25), Mimoney (20), Accessaccount (14), Expressline (14), Instant Money (11).
- Logos filed since 2020: Standard Bank 57, Absa 58, Discovery 284, Nedbank 52, FirstRand 25.
- Trademarks filed per year (three-year average): Standard Bank 43, Absa 36, Discovery 33, Nedbank 17, FirstRand 21.
- Classes used: Standard Bank 19, Absa 19, Discovery 21, Nedbank 16, FirstRand 26.
- New brand names a year (five-year average): Standard Bank 11.4, Absa 13.2, Discovery 14.2, Nedbank 6.0, FirstRand 5.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za