Standard Bank trademarks: expansion into trademark classes, 1970–2024
Video: how Standard Bank extended its South African trademarks into new classes from 1970 to 2024 – from finance & insurance, advertising & retail, electronics & software into new fields. 19 of 45 classes, 2,309 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1974: Standard Bank moves into class 36 finance & insurance; class 39 transport & travel; class 42 tech & IT services.
- 1976: Standard Bank moves into class 7 machines; class 16 paper & print.
- 1978: Standard Bank moves into class 35 advertising & retail; class 38 telecoms.
- 1985: Standard Bank moves into class 9 electronics & software.
- 1990: Standard Bank moves into class 41 education & entertainment.
- 1993: Standard Bank moves into class 11 lighting & appliances.
- 1995: Standard Bank moves into class 18 leather & bags; class 25 clothing.
- 1996: Standard Bank moves into class 26 haberdashery.
- 2008: Standard Bank moves into class 43 restaurants & hotels; class 45 legal & security.
- 2011: Standard Bank moves into class 12 vehicles.
- 2020: Standard Bank moves into class 40 processing materials.
- 2021: Standard Bank moves into class 44 medical & beauty care.
- 2022: Standard Bank moves into class 37 construction & repair.
- By 2024, Standard Bank had trademarks in 19 of the 45 classes.