Spier trademarks in 45 seconds
Video: Spier's South African trademarks in 45 seconds – 145 trademarks since 1974, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Spier and its closest rivals – trademarks filed since 1970: Spier 145, DGB 822, Charles Back Trademark … 95, Suntory 84, Heineken 41.
- Its biggest brands: Growing For Good (5), Spier Werf (4), Savanha (3), A Pino Mento (2), Buitepost (2), Coral & Vine (2).
- Logos filed since 2020: Spier 10, DGB 35, Charles Back Trademark … 2, Suntory 33, Heineken 11.
- Trademarks filed per year (three-year average): Spier 2, DGB 10, Charles Back Trademark … 3, Suntory 3, Heineken 1.
- Classes used: Spier 40, DGB 11, Charles Back Trademark … 6, Suntory 10, Heineken 8.
- New brand names a year (five-year average): Spier 3.0, DGB 8.8, Charles Back Trademark … 2.6, Suntory 2.2, Heineken 1.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za