SPAR trademarks in 45 seconds
Video: SPAR's South African trademarks in 45 seconds – 565 trademarks since 1952, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- SPAR and its closest rivals – trademarks filed since 1970: SPAR 562, Shoprite 2,446, Pick n Pay 1,074, Woolworths 2,284, Food Lovers 116.
- Its biggest brands: Good Living (27), Build It (21), Trendiy (18), Basix (13), On The Go (12), Savemor (10).
- Logos filed since 2020: SPAR 115, Shoprite 369, Pick n Pay 182, Woolworths 303, Food Lovers 41.
- Trademarks filed per year (three-year average): SPAR 39, Shoprite 67, Pick n Pay 23, Woolworths 97, Food Lovers 9.
- Classes used: SPAR 35, Shoprite 44, Pick n Pay 44, Woolworths 45, Food Lovers 14.
- New brand names a year (five-year average): SPAR 5.8, Shoprite 19.8, Pick n Pay 12.2, Woolworths 22.2, Food Lovers 3.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za