SPAR trademarks: expansion into trademark classes, 1970–2025
Video: how SPAR extended its South African trademarks into new classes from 1970 to 2025 – from advertising & retail, meat, dairy & oils, coffee, flour & sweets into new fields. 35 of 45 classes, 565 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, SPAR already used 15 classes, including class 33 wines & spirits, class 3 cosmetics & cleaning, class 4 oils & fuels, class 5 pharmaceuticals, class 29 meat, dairy & oils.
- 1979: SPAR moves into class 42 tech & IT services.
- 1981: SPAR moves into class 35 advertising & retail.
- 1982: SPAR moves into class 28 toys & sports goods.
- 1984: SPAR moves into class 2 paints; class 6 metal goods; class 8 hand tools.
- 1989: SPAR moves into class 36 finance & insurance.
- 1993: SPAR moves into class 19 building materials; class 40 processing materials.
- 1994: SPAR moves into class 39 transport & travel.
- 2006: SPAR moves into class 20 furniture.
- 2009: SPAR moves into class 41 education & entertainment.
- 2010: SPAR moves into class 12 vehicles.
- 2013: SPAR moves into class 38 telecoms; class 44 medical & beauty care.
- 2014: SPAR moves into class 7 machines; class 17 rubber & plastics; class 43 restaurants & hotels.
- 2018: SPAR moves into class 11 lighting & appliances.
- 2024: SPAR moves into class 18 leather & bags.
- By 2025, SPAR had trademarks in 35 of the 45 classes.