Top trademark filers in class 35 (advertising & retail), South Africa 1975–2024: SPAR
Video: the companies filing the most South African trademarks in class 35 (advertising & retail), year by year since 1975 – where SPAR stands against its competitors. Trademark statistics by Sibanda & Zantwijk.
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- 1975 (last 5 years): Drake International 8; ExxonMobil 8; Acnielsen Mra 6; Unilever 5; Absa 4
- 1980 (last 5 years): Acnielsen South Africa 9; Arena Holdings 5; Dun and Bradstreet International 5; Eskel Jawitz Real Estate 4; Meehanite Wolrdwide 4
- 1985 (last 5 years): Caxton (CTP) 14; Arena Holdings 13; Acnielsen South Africa 9; Bergkelder Bpk 9; Absa 8
- 1990 (last 5 years): Absa 19; Acnielsen South Africa 17; Nedbank 16; Telkom 12; Bophuthatswana Transport Investments 11
- 1995 (last 5 years): Nedbank 30; SABC 26; Denel 19; Investec Bank 18; Nedcor Investment 102 17
- 2000 (last 5 years): MultiChoice 52; Media24 50; Vodacom 48; JSE 46; Bidvest 45
- 2005 (last 5 years): Media24 196; Vodacom 111; Cell C 107; SABC 92; Jdg Trading 60
- 2010 (last 5 years): Media24 231; Bidvest 89; SABC 85; Massmart 75; Vodacom 73
- 2015 (last 5 years): Discovery 147; Standard Bank 129; Massmart 128; Media24 92; Primedia 62
- 2020 (last 5 years): Cell C 224; Discovery 127; Massmart 84; Old Mutual 71; Standard Bank 65