Sony Group trademarks in 45 seconds
Video: Sony Group's South African trademarks in 45 seconds – 400 trademarks since 1961, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Sony Group and its closest rivals – trademarks filed since 1970: Sony Group 400, Apple 1,213, Huawei 969, Xiaomi 138.
- Its biggest brands: Sony (88), Like No Other (14), Vaio (14), Ps5 (11), Sony Music (9), Make.believe (7).
- Logos filed since 2020: Sony Group 26, Apple 281, Huawei 604, Xiaomi 115.
- Trademarks filed per year (three-year average): Sony Group 5, Apple 44, Huawei 63, Xiaomi 0.
- Classes used: Sony Group 45, Apple 23, Huawei 25, Xiaomi 25.
- New brand names a year (five-year average): Sony Group 1.6, Apple 25.4, Huawei 42.0, Xiaomi 1.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za