Sony Group trademarks: expansion into trademark classes, 1970–2024
Video: how Sony Group extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, education & entertainment, toys & sports goods into new fields. 45 of 45 classes, 400 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Sony Group already used 3 classes, including class 9 electronics & software, class 25 clothing, class 14 jewellery & watches.
- 1975: Sony Group moves into class 10 medical devices.
- 1978: Sony Group moves into class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment; class 42 tech & IT services.
- 1980: Sony Group moves into class 7 machines; class 8 hand tools; class 11 lighting & appliances; class 15 musical instruments; class 16 paper & print.
- 1982: Sony Group moves into class 20 furniture.
- 1985: Sony Group moves into class 12 vehicles.
- 1995: Sony Group moves into class 2 paints; class 3 cosmetics & cleaning; class 4 oils & fuels; class 5 pharmaceuticals; class 6 metal goods; class 13 firearms & fireworks; class 17 rubber & plastics; class 18 leather & bags; class 19 building materials; class 21 kitchenware; class 22 ropes & tents; class 23 yarns; class 24 textiles; class 26 haberdashery; class 27 carpets; class 28 toys & sports goods; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 34 tobacco.
- 2004: Sony Group moves into class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- 2015: Sony Group moves into class 1 chemicals.
- By 2024, Sony Group had trademarks in 45 of the 45 classes.