Siemens trademarks: expansion into trademark classes, 1970–2024
Video: how Siemens extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, tech & it services, medical devices into new fields. 21 of 45 classes, 809 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Siemens already used 6 classes, including class 9 electronics & software, class 5 pharmaceuticals, class 17 rubber & plastics, class 7 machines, class 10 medical devices.
- 1971: Siemens moves into class 16 paper & print.
- 1972: Siemens moves into class 35 advertising & retail; class 37 construction & repair; class 40 processing materials.
- 1973: Siemens moves into class 1 chemicals.
- 1978: Siemens moves into class 6 metal goods.
- 1984: Siemens moves into class 42 tech & IT services.
- 1985: Siemens moves into class 36 finance & insurance.
- 1993: Siemens moves into class 41 education & entertainment.
- 1995: Siemens moves into class 38 telecoms.
- 1998: Siemens moves into class 12 vehicles.
- 1999: Siemens moves into class 39 transport & travel.
- 2003: Siemens moves into class 44 medical & beauty care.
- 2007: Siemens moves into class 45 legal & security.
- 2016: Siemens moves into class 25 clothing.
- By 2024, Siemens had trademarks in 21 of the 45 classes.