Shoprite trademarks in 45 seconds
Video: Shoprite's South African trademarks in 45 seconds – 2,458 trademarks since 1930, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Shoprite and its closest rivals – trademarks filed since 1970: Shoprite 2,446, Woolworths 2,284, Pick n Pay 1,074, SPAR 562, Food Lovers 116.
- Its biggest brands: Checkers (117), Hyperama (43), Dolores (41), Pot O' Gold (40), Ok (38), Checker (38).
- Logos filed since 2020: Shoprite 369, Woolworths 303, Pick n Pay 182, SPAR 115, Food Lovers 41.
- Trademarks filed per year (three-year average): Shoprite 67, Woolworths 97, Pick n Pay 23, SPAR 39, Food Lovers 9.
- Classes used: Shoprite 44, Woolworths 45, Pick n Pay 44, SPAR 35, Food Lovers 14.
- New brand names a year (five-year average): Shoprite 19.8, Woolworths 22.2, Pick n Pay 12.2, SPAR 5.8, Food Lovers 3.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za