Shoprite trademarks: expansion into trademark classes, 1970–2025
Video: how Shoprite extended its South African trademarks into new classes from 1970 to 2025 – from meat, dairy & oils, advertising & retail, coffee, flour & sweets into new fields. 44 of 45 classes, 2,458 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Shoprite already used 34 classes, including class 29 meat, dairy & oils, class 23 yarns, class 24 textiles, class 10 medical devices, class 5 pharmaceuticals.
- 1975: Shoprite moves into class 37 construction & repair; class 41 education & entertainment; class 42 tech & IT services.
- 1979: Shoprite moves into class 35 advertising & retail.
- 1988: Shoprite moves into class 38 telecoms.
- 1995: Shoprite moves into class 36 finance & insurance.
- 2006: Shoprite moves into class 43 restaurants & hotels.
- 2010: Shoprite moves into class 44 medical & beauty care.
- 2011: Shoprite moves into class 39 transport & travel.
- 2021: Shoprite moves into class 40 processing materials.
- By 2025, Shoprite had trademarks in 44 of the 45 classes.