Shimano trademarks: expansion into trademark classes, 1970–2025
Video: how Shimano extended its South African trademarks into new classes from 1970 to 2025 – from toys & sports goods, vehicles, clothing into new fields. 14 of 45 classes, 311 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1987: Shimano moves into class 12 vehicles.
- 1991: Shimano moves into class 25 clothing; class 28 toys & sports goods.
- 2002: Shimano moves into class 9 electronics & software; class 11 lighting & appliances; class 18 leather & bags; class 21 kitchenware.
- 2015: Shimano moves into class 1 chemicals; class 2 paints; class 3 cosmetics & cleaning; class 4 oils & fuels; class 41 education & entertainment.
- 2016: Shimano moves into class 35 advertising & retail.
- 2017: Shimano moves into class 42 tech & IT services.
- By 2025, Shimano had trademarks in 14 of the 45 classes.