Shell trademarks in 45 seconds

Name: Shell trademarks in 45 seconds
Uploaded: 2026-11-08T15:24:12+02:00
Duration: 47 s
Description: Video: Shell's South African trademarks in 45 seconds – 758 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.

Video: Shell's South African trademarks in 45 seconds – 758 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.

Shell – all South African trademark statistics

Transcript

Shell and its closest rivals – trademarks filed since 1970: Shell 758, Engen 530.
Its biggest brands: Shell Cafe (10), Shell Ultra City (10), Vegan (8), Makethefuture (7), Deli By Shell (6), Deli2go (6).
Logos filed since 2020: Shell 30, Engen 62.
Trademarks filed per year (three-year average): Shell 3, Engen 15.
Classes used: Shell 38, Engen 39.
New brand names a year (five-year average): Shell 1.0, Engen 2.6.
Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za