Shell trademarks: expansion into trademark classes, 1970–2022
Video: how Shell extended its South African trademarks into new classes from 1970 to 2022 – from oils & fuels, pharmaceuticals, chemicals into new fields. 38 of 45 classes, 758 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Shell already used 17 classes, including class 19 building materials, class 1 chemicals, class 22 ropes & tents, class 21 kitchenware, class 20 furniture.
- 1972: Shell moves into class 6 metal goods; class 7 machines; class 9 electronics & software; class 16 paper & print; class 25 clothing; class 27 carpets; class 29 meat, dairy & oils; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment; class 42 tech & IT services.
- 1975: Shell moves into class 24 textiles.
- 2000: Shell moves into class 30 coffee, flour & sweets; class 32 beer & soft drinks.
- 2005: Shell moves into class 43 restaurants & hotels.
- 2007: Shell moves into class 14 jewellery & watches.
- 2008: Shell moves into class 26 haberdashery.
- By 2022, Shell had trademarks in 38 of the 45 classes.