Schneider Electric trademarks: expansion into trademark classes, 1970–2024
Video: how Schneider Electric extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, construction & repair, tech & it services into new fields. 19 of 45 classes, 184 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Schneider Electric already used 1 classes, including class 9 electronics & software.
- 1971: Schneider Electric moves into class 7 machines.
- 1982: Schneider Electric moves into class 10 medical devices; class 37 construction & repair.
- 1988: Schneider Electric moves into class 16 paper & print; class 41 education & entertainment; class 42 tech & IT services.
- 1993: Schneider Electric moves into class 6 metal goods; class 11 lighting & appliances; class 12 vehicles; class 19 building materials; class 35 advertising & retail; class 36 finance & insurance; class 38 telecoms; class 39 transport & travel; class 40 processing materials.
- 1995: Schneider Electric moves into class 28 toys & sports goods.
- 1996: Schneider Electric moves into class 20 furniture.
- 2024: Schneider Electric moves into class 22 ropes & tents.
- By 2024, Schneider Electric had trademarks in 19 of the 45 classes.