SC Johnson trademarks in 45 seconds
Video: SC Johnson's South African trademarks in 45 seconds – 519 trademarks since 1919, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- SC Johnson and its closest rivals – trademarks filed since 1970: SC Johnson 519, Amka 828, Colgate-Palmolive 797, Reckitt 2,227, Kimberly-Clark 374.
- Its biggest brands: Kiwi (20), Mr Muscle (11), Off! (10), Pledge (9), Raid (9), Glade (9).
- Logos filed since 2020: SC Johnson 26, Amka 39, Colgate-Palmolive 50, Reckitt 63, Kimberly-Clark 9.
- Trademarks filed per year (three-year average): SC Johnson 3, Amka 22, Colgate-Palmolive 9, Reckitt 3, Kimberly-Clark 4.
- Classes used: SC Johnson 19, Amka 22, Colgate-Palmolive 21, Reckitt 29, Kimberly-Clark 19.
- New brand names a year (five-year average): SC Johnson 2.8, Amka 15.4, Colgate-Palmolive 4.8, Reckitt 3.0, Kimberly-Clark 1.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za