SC Johnson trademarks: expansion into trademark classes, 1970–2024
Video: how SC Johnson extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, pharmaceuticals, kitchenware into new fields. 19 of 45 classes, 519 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, SC Johnson already used 6 classes, including class 3 cosmetics & cleaning, class 5 pharmaceuticals, class 1 chemicals, class 29 meat, dairy & oils, class 26 haberdashery.
- 1970: SC Johnson moves into class 21 kitchenware.
- 1979: SC Johnson moves into class 4 oils & fuels.
- 1982: SC Johnson moves into class 20 furniture.
- 1984: SC Johnson moves into class 9 electronics & software.
- 1989: SC Johnson moves into class 7 machines; class 11 lighting & appliances.
- 1992: SC Johnson moves into class 16 paper & print.
- 1999: SC Johnson moves into class 18 leather & bags; class 24 textiles.
- 2003: SC Johnson moves into class 37 construction & repair; class 41 education & entertainment.
- 2013: SC Johnson moves into class 25 clothing.
- 2018: SC Johnson moves into class 8 hand tools.
- By 2024, SC Johnson had trademarks in 19 of the 45 classes.