Sappi trademarks: expansion into trademark classes, 1970–2023
Video: how Sappi extended its South African trademarks into new classes from 1970 to 2023 – from paper & print, advertising & retail, chemicals into new fields. 20 of 45 classes, 315 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Sappi already used 5 classes, including class 16 paper & print, class 19 building materials, class 1 chemicals, class 22 ropes & tents, class 24 textiles.
- 1971: Sappi moves into class 7 machines.
- 1972: Sappi moves into class 40 processing materials.
- 1982: Sappi moves into class 42 tech & IT services.
- 1995: Sappi moves into class 9 electronics & software; class 41 education & entertainment.
- 1998: Sappi moves into class 38 telecoms.
- 1999: Sappi moves into class 39 transport & travel.
- 2000: Sappi moves into class 36 finance & insurance.
- 2004: Sappi moves into class 35 advertising & retail.
- 2010: Sappi moves into class 20 furniture.
- 2012: Sappi moves into class 17 rubber & plastics.
- 2014: Sappi moves into class 28 toys & sports goods.
- 2017: Sappi moves into class 31 fresh produce & pet food; class 44 medical & beauty care.
- 2023: Sappi moves into class 25 clothing.
- By 2023, Sappi had trademarks in 20 of the 45 classes.