Sanofi trademarks in 45 seconds
Video: Sanofi's South African trademarks in 45 seconds – 428 trademarks since 1921, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Sanofi and its closest rivals – trademarks filed since 1970: Sanofi 428, Johnson & Johnson 2,039, Bayer 1,817, Adcock Ingram 1,680.
- Its biggest brands: Sanofi Genzyme (13), At Sanofi, We Chase The Miracles Of Science To Improve People’s Lives (10), Eyential (8), Arthcoach (4), Egicca (4), Mystar (4).
- Logos filed since 2020: Sanofi 20, Johnson & Johnson 32, Bayer 42, Adcock Ingram 5.
- Trademarks filed per year (three-year average): Sanofi 4, Johnson & Johnson 25, Bayer 10, Adcock Ingram 4.
- Classes used: Sanofi 14, Johnson & Johnson 29, Bayer 32, Adcock Ingram 22.
- New brand names a year (five-year average): Sanofi 3.6, Johnson & Johnson 24.2, Bayer 9.2, Adcock Ingram 5.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za