Sanofi trademarks: expansion into trademark classes, 1970–2023
Video: how Sanofi extended its South African trademarks into new classes from 1970 to 2023 – from pharmaceuticals, medical devices, medical & beauty care into new fields. 14 of 45 classes, 428 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Sanofi already used 1 classes, including class 5 pharmaceuticals.
- 1986: Sanofi moves into class 3 cosmetics & cleaning; class 10 medical devices.
- 1996: Sanofi moves into class 16 paper & print; class 41 education & entertainment.
- 1997: Sanofi moves into class 9 electronics & software; class 42 tech & IT services.
- 2011: Sanofi moves into class 35 advertising & retail; class 38 telecoms; class 44 medical & beauty care.
- 2015: Sanofi moves into class 17 rubber & plastics.
- 2017: Sanofi moves into class 40 processing materials.
- 2018: Sanofi moves into class 1 chemicals; class 39 transport & travel.
- By 2023, Sanofi had trademarks in 14 of the 45 classes.