Sanlam trademarks in 45 seconds
Video: Sanlam's South African trademarks in 45 seconds – 415 trademarks since 1973, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Sanlam and its closest rivals – trademarks filed since 1970: Sanlam 415, Discovery 1,228, Old Mutual 848, Momentum Metropolitan 768, 1life Insurance 238.
- Its biggest brands: Santam (49), Covering South Africa/ons Dek Suid-afrika (10), Yellow Umbrella/die Geel Sambreel (the) (10), Eguard (7), Insurance Good And Proper (7), Regte, Egte Versekering (7).
- Logos filed since 2020: Sanlam 30, Discovery 284, Old Mutual 35, Momentum Metropolitan 23, 1life Insurance 43.
- Trademarks filed per year (three-year average): Sanlam 12, Discovery 33, Old Mutual 3, Momentum Metropolitan 11, 1life Insurance 29.
- Classes used: Sanlam 15, Discovery 21, Old Mutual 13, Momentum Metropolitan 16, 1life Insurance 9.
- New brand names a year (five-year average): Sanlam 6.4, Discovery 14.2, Old Mutual 3.2, Momentum Metropolitan 6.2, 1life Insurance 5.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za