Sanlam trademarks: expansion into trademark classes, 1970–2024
Video: how Sanlam extended its South African trademarks into new classes from 1970 to 2024 – from finance & insurance, advertising & retail, electronics & software into new fields. 15 of 45 classes, 415 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1973: Sanlam moves into class 36 finance & insurance.
- 1984: Sanlam moves into class 42 tech & IT services.
- 1989: Sanlam moves into class 9 electronics & software; class 16 paper & print; class 37 construction & repair.
- 1997: Sanlam moves into class 35 advertising & retail; class 38 telecoms.
- 2000: Sanlam moves into class 18 leather & bags; class 24 textiles; class 25 clothing; class 41 education & entertainment.
- 2001: Sanlam moves into class 31 fresh produce & pet food.
- 2018: Sanlam moves into class 44 medical & beauty care.
- 2020: Sanlam moves into class 11 lighting & appliances.
- 2021: Sanlam moves into class 39 transport & travel.
- By 2024, Sanlam had trademarks in 15 of the 45 classes.