Samsung trademarks in 45 seconds
Video: Samsung's South African trademarks in 45 seconds – 870 trademarks since 1980, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Samsung and its closest rivals – trademarks filed since 1970: Samsung 869, LG Electronics 622, Huawei 969, Honor Device 117, Apple 1,213.
- Its biggest brands: Bixby (10), Smartthings (9), Samsung Family Story (6), Samsung Apps (5), Voice Of The Body (5), Bot Fit (4).
- Logos filed since 2020: Samsung 137, LG Electronics 130, Huawei 604, Honor Device 90, Apple 281.
- Trademarks filed per year (three-year average): Samsung 11, LG Electronics 5, Huawei 63, Honor Device 18, Apple 44.
- Classes used: Samsung 21, LG Electronics 30, Huawei 25, Honor Device 15, Apple 23.
- New brand names a year (five-year average): Samsung 13.0, LG Electronics 8.4, Huawei 42.0, Honor Device 13.2, Apple 25.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za