SAB trademarks in 45 seconds
Video: SAB's South African trademarks in 45 seconds – 1,220 trademarks since 1923, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- SAB and its closest rivals – trademarks filed since 1970: SAB 1,220, DGB 822, Heineken 41, Energy Beverages 52, Monster Energy 272.
- Its biggest brands: Hansa (46), Ohlsson's Extra Smooth Lager (43), O.c.b. Ltd. Lion Lager Sab (39), Castle Lager Charles Glass Sab (37), Sab The South African Breweries Limited (20), Sab To A Future With More Cheers (14).
- Logos filed since 2020: SAB 39, DGB 35, Heineken 11, Energy Beverages 8, Monster Energy 48.
- Trademarks filed per year (three-year average): SAB 16, DGB 10, Heineken 1, Energy Beverages 1, Monster Energy 13.
- Classes used: SAB 43, DGB 11, Heineken 8, Energy Beverages 11, Monster Energy 18.
- New brand names a year (five-year average): SAB 1.0, DGB 8.8, Heineken 1.0, Energy Beverages 3.8, Monster Energy 11.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za