SAB trademarks: expansion into trademark classes, 1970–2023
Video: how SAB extended its South African trademarks into new classes from 1970 to 2023 – from beer & soft drinks, pharmaceuticals, wines & spirits into new fields. 43 of 45 classes, 1,220 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, SAB already used 13 classes, including class 32 beer & soft drinks, class 3 cosmetics & cleaning, class 5 pharmaceuticals, class 1 chemicals, class 9 electronics & software.
- 1970: SAB moves into class 30 coffee, flour & sweets; class 31 fresh produce & pet food.
- 1972: SAB moves into class 42 tech & IT services.
- 1976: SAB moves into class 29 meat, dairy & oils.
- 1977: SAB moves into class 16 paper & print; class 40 processing materials.
- 1978: SAB moves into class 41 education & entertainment.
- 1980: SAB moves into class 2 paints; class 4 oils & fuels; class 6 metal goods; class 7 machines; class 8 hand tools; class 12 vehicles; class 13 firearms & fireworks; class 14 jewellery & watches; class 15 musical instruments; class 18 leather & bags; class 19 building materials; class 20 furniture; class 22 ropes & tents; class 23 yarns; class 26 haberdashery; class 28 toys & sports goods; class 34 tobacco; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel.
- 2004: SAB moves into class 43 restaurants & hotels.
- By 2023, SAB had trademarks in 43 of the 45 classes.