Roche trademarks: expansion into trademark classes, 1970–2024
Video: how Roche extended its South African trademarks into new classes from 1970 to 2024 – from pharmaceuticals, chemicals, electronics & software into new fields. 19 of 45 classes, 712 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Roche already used 11 classes, including class 5 pharmaceuticals, class 30 coffee, flour & sweets, class 32 beer & soft drinks, class 33 wines & spirits, class 1 chemicals.
- 1980: Roche moves into class 41 education & entertainment; class 42 tech & IT services.
- 2001: Roche moves into class 20 furniture; class 35 advertising & retail; class 39 transport & travel.
- 2002: Roche moves into class 44 medical & beauty care.
- 2004: Roche moves into class 37 construction & repair; class 38 telecoms.
- By 2024, Roche had trademarks in 19 of the 45 classes.