Reckitt trademarks in 45 seconds
Video: Reckitt's South African trademarks in 45 seconds – 2,227 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Reckitt and its closest rivals – trademarks filed since 1970: Reckitt 2,227, Procter & Gamble 1,172, Amka 828, Unilever 3,417, Lion Match Company 250.
- Its biggest brands: Dettol (21), Harpic (19), Rb (17), Air Wick (17), Cobra (14), Haze (13).
- Logos filed since 2020: Reckitt 63, Procter & Gamble 46, Amka 39, Unilever 47, Lion Match Company 35.
- Trademarks filed per year (three-year average): Reckitt 3, Procter & Gamble 8, Amka 22, Unilever 7, Lion Match Company 8.
- Classes used: Reckitt 29, Procter & Gamble 27, Amka 22, Unilever 37, Lion Match Company 18.
- New brand names a year (five-year average): Reckitt 3.0, Procter & Gamble 8.2, Amka 15.4, Unilever 5.4, Lion Match Company 0.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za