Reckitt trademarks: expansion into trademark classes, 1970–2024
Video: how Reckitt extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, pharmaceuticals, kitchenware into new fields. 29 of 45 classes, 2,227 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Reckitt already used 10 classes, including class 3 cosmetics & cleaning, class 21 kitchenware, class 1 chemicals, class 5 pharmaceuticals, class 30 coffee, flour & sweets.
- 1970: Reckitt moves into class 16 paper & print; class 25 clothing; class 26 haberdashery.
- 1972: Reckitt moves into class 11 lighting & appliances.
- 1975: Reckitt moves into class 37 construction & repair; class 42 tech & IT services.
- 1978: Reckitt moves into class 12 vehicles.
- 1988: Reckitt moves into class 29 meat, dairy & oils.
- 1989: Reckitt moves into class 9 electronics & software; class 35 advertising & retail.
- 1994: Reckitt moves into class 6 metal goods.
- 1995: Reckitt moves into class 41 education & entertainment.
- 1999: Reckitt moves into class 18 leather & bags; class 28 toys & sports goods.
- 2002: Reckitt moves into class 8 hand tools.
- 2004: Reckitt moves into class 22 ropes & tents.
- 2009: Reckitt moves into class 36 finance & insurance.
- 2011: Reckitt moves into class 44 medical & beauty care.
- 2014: Reckitt moves into class 45 legal & security.
- By 2024, Reckitt had trademarks in 29 of the 45 classes.