RCL Foods trademarks in 45 seconds
Video: RCL Foods's South African trademarks in 45 seconds – 926 trademarks since 1925, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- RCL Foods and its closest rivals – trademarks filed since 1970: RCL Foods 926, Tiger Brands 3,470, Premier FMCG 1,172, AVI 1,717, Libstar 364.
- Its biggest brands: Nola (18), Ruto (13), Foodcorp (12), Svd Health In Balance (12), Supreme~the Professional Bakers Choice~since 1919 (11), Ouma (10).
- Logos filed since 2020: RCL Foods 57, Tiger Brands 170, Premier FMCG 47, AVI 24, Libstar 45.
- Trademarks filed per year (three-year average): RCL Foods 17, Tiger Brands 27, Premier FMCG 9, AVI 11, Libstar 9.
- Classes used: RCL Foods 29, Tiger Brands 34, Premier FMCG 25, AVI 38, Libstar 18.
- New brand names a year (five-year average): RCL Foods 9.4, Tiger Brands 11.2, Premier FMCG 2.0, AVI 5.8, Libstar 7.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za