RCL Foods trademarks: expansion into trademark classes, 1970–2024
Video: how RCL Foods extended its South African trademarks into new classes from 1970 to 2024 – from coffee, flour & sweets, meat, dairy & oils, fresh produce & pet food into new fields. 29 of 45 classes, 926 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, RCL Foods already used 17 classes, including class 1 chemicals, class 30 coffee, flour & sweets, class 29 meat, dairy & oils, class 28 toys & sports goods, class 31 fresh produce & pet food.
- 1972: RCL Foods moves into class 35 advertising & retail; class 42 tech & IT services; class 43 restaurants & hotels.
- 1974: RCL Foods moves into class 16 paper & print.
- 1983: RCL Foods moves into class 18 leather & bags; class 21 kitchenware.
- 1992: RCL Foods moves into class 12 vehicles.
- 1995: RCL Foods moves into class 33 wines & spirits.
- 2012: RCL Foods moves into class 41 education & entertainment.
- 2013: RCL Foods moves into class 9 electronics & software.
- 2017: RCL Foods moves into class 36 finance & insurance.
- 2023: RCL Foods moves into class 44 medical & beauty care.
- By 2024, RCL Foods had trademarks in 29 of the 45 classes.