Procter & Gamble trademarks in 45 seconds
Video: Procter & Gamble's South African trademarks in 45 seconds – 1,172 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Procter & Gamble and its closest rivals – trademarks filed since 1970: Procter & Gamble 1,172, Beiersdorf 454, Reckitt 2,227, Unilever 3,417, L'Oreal 1,997.
- Its biggest brands: Always (14), Touching Lives, Improving Life. P&g (12), Gillette (12), Clairol Glints (11), Oral-b (8), Calsura (8).
- Logos filed since 2020: Procter & Gamble 46, Beiersdorf 53, Reckitt 63, Unilever 47, L'Oreal 92.
- Trademarks filed per year (three-year average): Procter & Gamble 8, Beiersdorf 8, Reckitt 3, Unilever 7, L'Oreal 32.
- Classes used: Procter & Gamble 27, Beiersdorf 14, Reckitt 29, Unilever 37, L'Oreal 27.
- New brand names a year (five-year average): Procter & Gamble 8.2, Beiersdorf 7.8, Reckitt 3.0, Unilever 5.4, L'Oreal 26.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za