Procter & Gamble trademarks: expansion into trademark classes, 1970–2024
Video: how Procter & Gamble extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, pharmaceuticals, hand tools into new fields. 27 of 45 classes, 1,172 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Procter & Gamble already used 7 classes, including class 3 cosmetics & cleaning, class 8 hand tools, class 21 kitchenware, class 5 pharmaceuticals, class 29 meat, dairy & oils.
- 1970: Procter & Gamble moves into class 26 haberdashery; class 28 toys & sports goods.
- 1971: Procter & Gamble moves into class 30 coffee, flour & sweets.
- 1972: Procter & Gamble moves into class 10 medical devices; class 34 tobacco.
- 1975: Procter & Gamble moves into class 25 clothing.
- 1982: Procter & Gamble moves into class 42 tech & IT services.
- 1983: Procter & Gamble moves into class 18 leather & bags.
- 1984: Procter & Gamble moves into class 9 electronics & software.
- 1993: Procter & Gamble moves into class 11 lighting & appliances.
- 1999: Procter & Gamble moves into class 4 oils & fuels; class 41 education & entertainment.
- 2000: Procter & Gamble moves into class 1 chemicals.
- 2002: Procter & Gamble moves into class 24 textiles; class 27 carpets.
- 2003: Procter & Gamble moves into class 35 advertising & retail; class 44 medical & beauty care.
- 2006: Procter & Gamble moves into class 13 firearms & fireworks.
- 2012: Procter & Gamble moves into class 43 restaurants & hotels.
- 2013: Procter & Gamble moves into class 7 machines.
- By 2024, Procter & Gamble had trademarks in 27 of the 45 classes.