Premier FMCG trademarks in 45 seconds
Video: Premier FMCG's South African trademarks in 45 seconds – 1,174 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Premier FMCG and its closest rivals – trademarks filed since 1970: Premier FMCG 1,172, Tiger Brands 3,470, RCL Foods 926, Active Business Trust 314, AVI 1,717.
- Its biggest brands: Lil-lets (41), Premier Foods (28), Blue Ribbon (27), Lil-lets Ultrafresh (17), B B (16), Premier Growing Together (14).
- Logos filed since 2020: Premier FMCG 47, Tiger Brands 170, RCL Foods 57, Active Business Trust 12, AVI 24.
- Trademarks filed per year (three-year average): Premier FMCG 9, Tiger Brands 27, RCL Foods 17, Active Business Trust 21, AVI 11.
- Classes used: Premier FMCG 25, Tiger Brands 34, RCL Foods 29, Active Business Trust 25, AVI 38.
- New brand names a year (five-year average): Premier FMCG 2.0, Tiger Brands 11.2, RCL Foods 9.4, Active Business Trust 30.4, AVI 5.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za