Premier FMCG trademarks: expansion into trademark classes, 1970–2025
Video: how Premier FMCG extended its South African trademarks into new classes from 1970 to 2025 – from coffee, flour & sweets, pharmaceuticals, meat, dairy & oils into new fields. 25 of 45 classes, 1,174 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Premier FMCG already used 9 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets, class 31 fresh produce & pet food, class 5 pharmaceuticals, class 10 medical devices.
- 1976: Premier FMCG moves into class 20 furniture; class 21 kitchenware.
- 1980: Premier FMCG moves into class 35 advertising & retail; class 36 finance & insurance; class 42 tech & IT services.
- 1991: Premier FMCG moves into class 40 processing materials.
- 1995: Premier FMCG moves into class 41 education & entertainment.
- 1996: Premier FMCG moves into class 16 paper & print.
- 2005: Premier FMCG moves into class 4 oils & fuels; class 25 clothing; class 28 toys & sports goods.
- 2006: Premier FMCG moves into class 43 restaurants & hotels.
- 2007: Premier FMCG moves into class 38 telecoms.
- 2012: Premier FMCG moves into class 44 medical & beauty care.
- 2013: Premier FMCG moves into class 11 lighting & appliances.
- 2016: Premier FMCG moves into class 45 legal & security.
- By 2025, Premier FMCG had trademarks in 25 of the 45 classes.