Porsche trademarks in 45 seconds
Video: Porsche's South African trademarks in 45 seconds – 199 trademarks since 1954, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Porsche and its closest rivals – trademarks filed since 1970: Porsche 199, Michelin 438, BMW 1,351, Honda 218, Rivian 129.
- Its biggest brands: Taycan (26), Pd (26), Macan (19), Cayenne (18), Porsche Cayenne (18), Porsche Design (13).
- Logos filed since 2020: Porsche 23, Michelin 17, BMW 122, Honda 27, Rivian 24.
- Trademarks filed per year (three-year average): Porsche 4, Michelin 2, BMW 38, Honda 10, Rivian 1.
- Classes used: Porsche 28, Michelin 35, BMW 37, Honda 23, Rivian 29.
- New brand names a year (five-year average): Porsche 1.4, Michelin 1.2, BMW 14.8, Honda 3.2, Rivian 5.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za