Porsche trademarks: expansion into trademark classes, 1970–2024
Video: how Porsche extended its South African trademarks into new classes from 1970 to 2024 – from vehicles, toys & sports goods, paper & print into new fields. 28 of 45 classes, 199 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Porsche already used 1 classes, including class 12 vehicles.
- 1980: Porsche moves into class 8 hand tools; class 9 electronics & software; class 11 lighting & appliances; class 14 jewellery & watches; class 16 paper & print; class 18 leather & bags; class 20 furniture; class 22 ropes & tents; class 25 clothing; class 28 toys & sports goods; class 34 tobacco.
- 1981: Porsche moves into class 3 cosmetics & cleaning.
- 1995: Porsche moves into class 37 construction & repair.
- 1999: Porsche moves into class 21 kitchenware; class 24 textiles; class 26 haberdashery; class 33 wines & spirits; class 36 finance & insurance; class 39 transport & travel; class 42 tech & IT services.
- 2006: Porsche moves into class 7 machines.
- 2012: Porsche moves into class 27 carpets; class 35 advertising & retail; class 41 education & entertainment; class 43 restaurants & hotels.
- 2018: Porsche moves into class 4 oils & fuels; class 6 metal goods.
- By 2024, Porsche had trademarks in 28 of the 45 classes.