Pioneer Foods trademarks in 45 seconds
Video: Pioneer Foods's South African trademarks in 45 seconds – 903 trademarks since 1918, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Pioneer Foods and its closest rivals – trademarks filed since 1970: Pioneer Foods 903, Tiger Brands 3,470, AVI 1,717, RCL Foods 926, Libstar 364.
- Its biggest brands: Safari (15), Fruitree (14), Sasko (13), Bokomo (12), Ceres (11), Liqui (10).
- Logos filed since 2020: Pioneer Foods 37, Tiger Brands 170, AVI 24, RCL Foods 57, Libstar 45.
- Trademarks filed per year (three-year average): Pioneer Foods 15, Tiger Brands 27, AVI 11, RCL Foods 17, Libstar 9.
- Classes used: Pioneer Foods 19, Tiger Brands 34, AVI 38, RCL Foods 29, Libstar 18.
- New brand names a year (five-year average): Pioneer Foods 4.0, Tiger Brands 11.2, AVI 5.8, RCL Foods 9.4, Libstar 7.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za