Pioneer Foods trademarks: expansion into trademark classes, 1970–2024
Video: how Pioneer Foods extended its South African trademarks into new classes from 1970 to 2024 – from coffee, flour & sweets, meat, dairy & oils, beer & soft drinks into new fields. 19 of 45 classes, 903 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Pioneer Foods already used 7 classes, including class 30 coffee, flour & sweets, class 2 paints, class 3 cosmetics & cleaning, class 29 meat, dairy & oils, class 32 beer & soft drinks.
- 1977: Pioneer Foods moves into class 12 vehicles.
- 1982: Pioneer Foods moves into class 35 advertising & retail; class 42 tech & IT services; class 43 restaurants & hotels.
- 1988: Pioneer Foods moves into class 40 processing materials.
- 1994: Pioneer Foods moves into class 16 paper & print; class 33 wines & spirits.
- 1995: Pioneer Foods moves into class 4 oils & fuels.
- 1998: Pioneer Foods moves into class 9 electronics & software; class 25 clothing; class 28 toys & sports goods.
- 2016: Pioneer Foods moves into class 41 education & entertainment.
- By 2024, Pioneer Foods had trademarks in 19 of the 45 classes.