Pick n Pay trademarks in 45 seconds
Video: Pick n Pay's South African trademarks in 45 seconds – 1,076 trademarks since 1973, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Pick n Pay and its closest rivals – trademarks filed since 1970: Pick n Pay 1,074, Shoprite 2,446, Woolworths 2,284, SPAR 562, Food Lovers 116.
- Its biggest brands: Pnp (42), Hypermark (39), Inside & Out (32), No Name (30), Pick'n Pay Green Environment Friendly (26), P N P (20).
- Logos filed since 2020: Pick n Pay 182, Shoprite 369, Woolworths 303, SPAR 115, Food Lovers 41.
- Trademarks filed per year (three-year average): Pick n Pay 23, Shoprite 67, Woolworths 97, SPAR 39, Food Lovers 9.
- Classes used: Pick n Pay 44, Shoprite 44, Woolworths 45, SPAR 35, Food Lovers 14.
- New brand names a year (five-year average): Pick n Pay 12.2, Shoprite 19.8, Woolworths 22.2, SPAR 5.8, Food Lovers 3.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za