Pick n Pay trademarks: expansion into trademark classes, 1970–2025
Video: how Pick n Pay extended its South African trademarks into new classes from 1970 to 2025 – from meat, dairy & oils, advertising & retail, coffee, flour & sweets into new fields. 44 of 45 classes, 1,076 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1973: Pick n Pay moves into class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 42 tech & IT services.
- 1974: Pick n Pay moves into class 1 chemicals; class 2 paints; class 3 cosmetics & cleaning; class 4 oils & fuels; class 5 pharmaceuticals; class 6 metal goods; class 7 machines; class 8 hand tools; class 9 electronics & software; class 10 medical devices; class 11 lighting & appliances; class 12 vehicles; class 13 firearms & fireworks; class 14 jewellery & watches; class 15 musical instruments; class 16 paper & print; class 17 rubber & plastics; class 18 leather & bags; class 19 building materials; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 23 yarns; class 24 textiles; class 25 clothing; class 26 haberdashery; class 27 carpets; class 28 toys & sports goods; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 34 tobacco; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment.
- 2002: Pick n Pay moves into class 43 restaurants & hotels.
- 2004: Pick n Pay moves into class 44 medical & beauty care.
- By 2025, Pick n Pay had trademarks in 44 of the 45 classes.