Philips trademarks in 45 seconds
Video: Philips's South African trademarks in 45 seconds – 549 trademarks since 1939, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Philips and its closest rivals – trademarks filed since 1970: Philips 549, Xiaomi 138, Coloplast 133, Panasonic 310.
- Its biggest brands: Avent (45), Ugrow (27), Iq (24), Senseiq (21), Innovation You (12), Opticardiogram (11).
- Logos filed since 2020: Philips 112, Xiaomi 115, Coloplast 8, Panasonic 11.
- Trademarks filed per year (three-year average): Philips 3, Xiaomi 0, Coloplast 1, Panasonic 0.
- Classes used: Philips 32, Xiaomi 25, Coloplast 11, Panasonic 37.
- New brand names a year (five-year average): Philips 0.8, Xiaomi 1.6, Coloplast 1.2, Panasonic 0.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za