Philips trademarks: expansion into trademark classes, 1970–2024
Video: how Philips extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, medical devices, hand tools into new fields. 32 of 45 classes, 549 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Philips already used 13 classes, including class 8 hand tools, class 10 medical devices, class 1 chemicals, class 2 paints, class 4 oils & fuels.
- 1977: Philips moves into class 35 advertising & retail; class 37 construction & repair; class 38 telecoms; class 41 education & entertainment; class 42 tech & IT services.
- 1978: Philips moves into class 3 cosmetics & cleaning.
- 1979: Philips moves into class 30 coffee, flour & sweets.
- 2001: Philips moves into class 36 finance & insurance.
- 2008: Philips moves into class 5 pharmaceuticals; class 25 clothing; class 28 toys & sports goods; class 40 processing materials; class 44 medical & beauty care; class 45 legal & security.
- 2013: Philips moves into class 12 vehicles; class 24 textiles; class 39 transport & travel.
- 2016: Philips moves into class 43 restaurants & hotels.
- 2024: Philips moves into class 19 building materials.
- By 2024, Philips had trademarks in 32 of the 45 classes.